As a Social Engagement Strategist at Disney Interactive, I generated organic editorial content on a daily basis, growing fan bases of key franchises by millions. This involved managing 100+ Facebook pages, multiple Twitter handles, and spearheading the strategy and execution of Disney's main Pinterest account. Weekly team brainstorms let to innovative, creative content ideas that often went organically viral.
Disney x Mondo: Nothing's Impossible
I pitched, negotiated, ideated, and launched a creative partnership with Mondo resulting in a critically acclaimed gallery show at South by Southwest 2014. Some of Mondo's most popular artists reimagined Disney films and characters, creating one-of-a-kind posters.
Oh My Disney
Our team launched a pop culture website which quickly became the official destination for quizzes, nostalgia, news, and other Disney magic. Our three most popular videos brought in over 15M views on YouTube alone.
