Social Media lead
Tumblr / October 2015 – March 2018 / New York, NY
Drove multi-dimensional editorial strategies for Tumblr, reaching more than 12M people monthly through social media accounts, on-platform blogs and promotional inventory, and CRM push notifications and emails
Obtained over 3.5B social impressions and 75M engagements, growing Tumblr’s fan base by 4M fans (63% growth) since 2015
Managed a team of producers focused on creating social and video content, driving brand awareness and community outreach
Oversaw measurement of social media, CRM, and push efforts, discovering and implementing actionable insights
1M push notification opens per month
Drove workflow efficiency, reducing content production time by 50%
Built social media processes from the ground up, implementing a robust calendaring system, in-depth social reporting, and a new approach to cross-departmental collaboration
Ideated, created, socialized, and executed editorial and content partnerships with external partners
Maintained paid media campaigns from concept to completion, managing complex social budgets