Manager, Social Media Strategy and Operations
Disney Interactive / June 2015 – October 2015 / Glendale, CA
- Directed and implemented media spending and monetization strategy for ad sales partnerships
- Managed global campaigns for Disney Interactive, Disney Channel, Disney Junior, and Disney Baby
- Spearheaded project management and execution of paid media
- Developed strategies to meet and exceed expectations for internal and external partners
- Oversaw a team of Social Strategists, delivering over 500M branded social impressions in 10 months
- Partnered with sales and editorial teams to create custom content sponsorships
- Collaborated with partners to create content-driven solutions to fit marketing and promotional needs
SOCIAL MEDIA MANAGER
Disney Interactive / April 2014 – May 2015 / Glendale, CA
- Planned, developed, and managed the execution of global paid media campaigns, establishing cross-network strategies for Facebook, Twitter, Pinterest, YouTube, Tumblr, Instagram, Google+
- Created compelling content to increase brand visibility across a network of 1B+ fans
- Handled vendor relationships and strategized long-term plans for continued improvement of social tools
- Onboarded seven new tools in two years that ran across multiple business units
- Streamlined reporting structures, working with analytics team to optimize the process and track performance of campaigns and content
Social Engagement Strategist
Disney Interactive / August 2012 – April 2014 / Glendale, CA
- Developed digital/social media strategies to align with the brand and its target audience, managing 100+ Facebook pages on a daily basis
- Elevated the Disney/Disney Pixar social presence from 500M to over 1B+
- Generated compelling editorial content and executed for specific properties on Facebook, Twitter, and Pinterest, growing fan bases of key franchises by millions
- Expanded the Disney Princess Facebook community by 138%
- Increased the Disney Pinterest community by 47%
- Pioneered a creative partnership with Mondo resulting in a critically acclaimed gallery show at SXSW 2014
- Collaborated to launch Oh My Disney, a pop culture website
- Directed various social tools while sustaining vendor relationships