DIRECTOR, AUDIENCE ENGAGEMENT
SiriusXM / August 2018 - December, 2020 / New York, NY
Led a team of 6 social media specialists focused on social strategy and content creation for Facebook, Twitter, Instagram, and YouTube
Ideated and executed content campaigns with social and digital touchpoints, including social platforms, SiriusXM’s blog, and the Hear and Now newsletter
Set and met the department's key KPIs, driving app installs and streaming consumption as well as hitting engagement targets on various platforms
Published over 20,000 pieces of cross-platform content from 2018-2020
Worked with analytics team on a daily basis, using data to devise strategies for audience engagement and maximize reach of content
Managed multi-million dollar paid media budgets, continually optimizing and testing extensive campaigns on Facebook & Instagram
Project managed high-level social initiatives like Super Bowl, our biggest onsite event of the year, and commemorative months & holidays
Pitched, negotiated, and implemented company-wide contracts with Sprinklr, Getty Images, and Monday.com, taking point on administration and training