JANNA ZAGARI

Social Strategy
Content Creation
Brand Development

A photo of Spider-Man and Iron Man art from Marvel LIVE's booth

Social Media Coordinator

Marvel Entertainment / June 2011 - August 2012 / New York, New York

  • Coordinated online publicity for Marvel’s various social networks, including Facebook, Twitter, Tumblr, YouTube, Google+, and GetGlue, growing social footprint across all platforms by 50%

  • Built weekly editorial content calendars developed off of original content

  • Monitored, measured and reported on successful campaigns while highlighting social growth [Facebook Insights, Google Analytics, YouTube CMS]

  • Deployed weekly newsletters with 1 million+ subscribers through ExactTarget