I ideated and executed paid content-driven solutions, creating custom plans for high-level partners. I directed media spending and monetization strategy for Disney Co/Op ad sales partnerships, showcasing Disney, Disney•Pixar, Disney Channel, Disney Junior, Disney XD, and ABC Family content.
PANDORA Jewelry
We worked with a couple celebrating their 50th wedding anniversary to film a retelling of Love is an Open Door (with Grandparents). The videos drove over 10M views across Facebook and YouTube.
Created a suite of custom videos to announce Disney and PANDORA’s partnership, including PANDORA’s exclusive sponsorship of Wishes Nighttime Spectacular in Walt Disney World. Drove over 2M video views across Facebook and YouTube.
Milk Life/Citizen Kid
A partnership with Milk Life, this campaign showcased ordinary kids doing extraordinary things. We asked consumers to use #CitizenKid across social media to highlight a Citizen Kid in their life. This campaign had a massive rollout across all Disney sites and channels, profiling kids across the country who were making a difference in their communities.
New Orleans Tourism
Created a custom video, sweepstakes, and suite of social shareables based aroundThe Princess and the Frog. The campaign goal was to increase awareness around tourism options in New Orleans.
Other notable partners:
J&J / BandAid
HP
Smucker’s Back-to-School
P&G / Oral-B
Norton Anti-Virus
American Tourister
LEGO Duplo
Best Western
Take Me Fishing